SEO Questions

SEO (Search Engine Optimization) is the practice of optimizing websites to rank higher in search results.

SEO typically takes 3-6 months to show significant results, depending on competition and effort.

SEO costs range from $500-$5,000/month for small businesses to $10,000+/month for enterprises.

Organic traffic consists of visitors who find your website through unpaid search engine results.

Keywords are search terms people use to find content, products, or services online.

A backlink is a link from another website to yours, acting as a vote of confidence for search engines.

Domain authority is a score predicting how well a website will rank in search results.

SERP (Search Engine Results Page) is the page displayed after entering a search query.

Local SEO optimizes your online presence to attract customers from local searches.

Optimize your Google Business Profile, get reviews, and ensure NAP consistency across directories.

Google Business Profile is a free tool to manage your business presence on Google Search and Maps.

Ask satisfied customers directly, make it easy with links, and respond to all reviews.

Local citations are online mentions of your business name, address, and phone number.

NAP consistency means having identical Name, Address, and Phone info across all online platforms.

Focus on local keywords, maintain accurate NAP, and optimize your Google Business Profile.

The local pack is the map section in Google showing 3 local business listings for location queries.

Technical SEO involves optimizing website infrastructure for search engine crawling and indexing.

Optimize images, enable caching, minify code, and use a CDN to improve loading times.

Core Web Vitals are Google metrics measuring loading speed, interactivity, and visual stability.

Mobile-first indexing means Google primarily uses your mobile site version for ranking.

An XML sitemap is a file listing your important pages to help search engines discover them.

Robots.txt is a file telling search engine crawlers which pages they can or cannot access.

Schema markup is code helping search engines understand your content for rich results.

Crawl budget is the number of pages search engines will crawl on your site in a given time.

Canonical tags tell search engines which version of a page is the primary one to index.

Use canonical tags, 301 redirects, or consolidate similar pages to fix duplicate content.

Research keywords, write for users first, use proper headers, and include internal links.

Keyword research is finding and analyzing search terms people use to find your content.

Aim for 1,500-2,500 words for comprehensive coverage, but quality matters more than length.

Long-tail keywords are longer, specific phrases with lower volume but higher conversion rates.

Search intent is the underlying goal behind a search query—what users really want to find.

Consistency matters more than frequency—aim for quality content on a sustainable schedule.

Content freshness refers to how recently content was updated, important for time-sensitive topics.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness—quality guidelines.

Analyze competitors' keywords, backlinks, content, and rankings to identify opportunities.

Link building is acquiring backlinks from other websites to improve search rankings.

Identify the issue, fix violations, disavow bad links if needed, and submit a reconsideration request.

White hat SEO uses ethical tactics that follow search engine guidelines for sustainable results.

Black hat SEO uses manipulative tactics that violate guidelines and risk penalties.

Create pillar pages for broad topics and link to supporting cluster content for related subtopics.

SEO ROI measures the return on investment from organic search traffic compared to costs.

SEO is organic (free) traffic; PPC is paid advertising. Both have different timelines and costs.

Google Search Console is a free tool to monitor and troubleshoot your site's search presence.

Google Analytics tracks website traffic, user behavior, and conversions from all sources.

Popular tools include Ahrefs, Semrush, Moz, Screaming Frog, and Google's free tools.

Use rank tracking tools like Ahrefs, Semrush, or free alternatives like Google Search Console.

Use tools like Screaming Frog or Semrush to crawl your site and identify technical issues.

Screaming Frog is a website crawler that helps identify SEO issues and opportunities.