What is E-E-A-T (Experience, Expertise, Authority, Trust)?

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's quality guideline framework used by human raters to evaluate content. While not a direct ranking factor, E-E-A-T principles influence how algorithms assess content quality, particularly for YMYL (Your Money or Your Life) topics affecting health, finances, or safety.

E-E-A-T breakdown: Experience - first-hand, real-world experience with the topic. Expertise - formal knowledge and skills in the subject. Authoritativeness - recognition as a go-to source in the field. Trustworthiness - accuracy, transparency, and reliability. Trust is considered the most important factor.

E-E-A-T impacts rankings for: YMYL content (health, finance, legal, safety), News and current events, Product reviews and recommendations, Educational content, and Any topic where misinformation could cause harm. Strong E-E-A-T signals help content rank for competitive queries.

Show E-E-A-T through: Detailed author bios with credentials, First-hand experience and case studies, Citations to authoritative sources, Transparent business information, Regular content updates, Positive reviews and testimonials, Industry recognition and awards, and Backlinks from trusted sources.

Build E-E-A-T over time by: Creating comprehensive, accurate content, Establishing author expertise pages, Earning mentions from authoritative sites, Getting quoted as an expert source, Maintaining consistent NAP information, Responding to reviews professionally, and Building a strong backlink profile.