Question 1

What is SEO and why does my business need it?

Accepted Answer

SEO (Search Engine Optimization) is the process of improving your website's visibility in search engine results. When potential customers search for products or services you offer, SEO helps ensure they find YOU instead of your competitors. With 93% of online experiences starting with a search engine, not investing in SEO means leaving money on the table.

Question 2

What's the difference between SEO and paid ads?

Accepted Answer

Paid ads (PPC) give you instant visibility but stop the moment you stop paying. SEO builds lasting organic traffic that continues even when you pause investment. Think of PPC as renting traffic and SEO as owning it. The best strategies often combine both, using PPC for immediate results while SEO builds long-term dominance.

Question 3

What are keywords and why do they matter?

Accepted Answer

Keywords are the words and phrases people type into search engines. They matter because ranking for the right keywords means showing up when your ideal customers are actively looking for what you offer. We focus on keywords that signal buying intent—not just traffic, but traffic that converts.

Question 4

What's local SEO vs. regular SEO?

Accepted Answer

Local SEO focuses on visibility for location-based searches (like 'dentist near me' or 'plumber in San Diego'). It involves optimizing your Google Business Profile, building local citations, and targeting geo-specific keywords. If you serve customers in a specific area, local SEO is essential for capturing nearby searchers.

Question 5

How long does SEO take to work?

Accepted Answer

Honest answer: SEO is not instant. Most clients see meaningful improvements within 3-6 months, with significant results in 6-12 months. However, this varies based on your starting point, competition, and the aggressiveness of your strategy. We often see quick wins in the first 30-60 days that build momentum while we work toward lasting dominance.

Question 6

Can you guarantee first-page rankings?

Accepted Answer

No legitimate SEO agency can guarantee specific rankings—Google's algorithm considers 200+ factors, and we don't control Google. What we CAN guarantee is that we'll use proven strategies, provide complete transparency, and work relentlessly toward measurable improvements. Our track record speaks for itself.

Question 7

Why do some competitors rank higher than me?

Accepted Answer

Usually it's a combination of factors: they've been doing SEO longer, have more backlinks, have more content, or have better technical SEO. The good news? All of these can be addressed. Our competitor analysis service identifies exactly what they're doing and how to overtake them.

Question 8

How do you measure SEO success?

Accepted Answer

We focus on metrics that matter to your business: organic traffic growth, keyword ranking improvements, leads or sales generated, and ultimately ROI. You'll receive detailed monthly reports showing exactly how your investment is performing. No vanity metrics—just real business impact.

Question 9

How much does SEO cost?

Accepted Answer

Our à la carte services range from $300-$300 each, and monthly retainers for comprehensive SEO typically range from $1,500-$5,000/month depending on your goals and competition. We offer packages for every budget because we believe great SEO shouldn't be exclusive to enterprise companies.

Question 10

Is SEO worth the investment?

Accepted Answer

For most businesses, absolutely. Consider: the average cost-per-click for paid ads in competitive industries is $5-50+. Organic traffic from SEO is essentially free once you're ranking. A single client from SEO could pay for months of investment. Our case studies show ROI often exceeding 1000%.

Question 11

What's included in your services?

Accepted Answer

Every service is clearly defined with specific deliverables. You'll know exactly what you're getting before you pay. No hidden fees, no vague promises. Check individual service pages for complete details, or contact us for a custom package that fits your needs.

Question 12

Do you offer refunds?

Accepted Answer

Due to the nature of SEO work (we begin implementing immediately), we don't offer refunds on completed work. However, we do offer satisfaction guarantees on specific deliverables. If we don't deliver what we promised, we'll make it right or refund that portion.

Question 13

Is your SEO safe? Will I get penalized?

Accepted Answer

100% safe. We use only white-hat, Google-approved techniques. No black-hat tactics, no PBNs, no spammy link schemes. We've never had a client penalized. Your website's reputation and long-term success are always our top priority.

Question 14

Do you need access to my website?

Accepted Answer

For most services, yes—we'll need some level of access to implement optimizations. We treat your website with the same care we'd treat our own. All access credentials are secured, and we can work with any NDA or security requirements you have.

Question 15

What if something goes wrong?

Accepted Answer

We maintain detailed records of every change we make, so anything can be reversed if needed. That said, in 15+ years, we've never had a situation where our work harmed a client's site. We're careful, methodical, and always prioritize your site's health.

Question 16

How do I know you're legitimate?

Accepted Answer

Check our case studies—real clients, real websites, verified results. Read our reviews. We're transparent about our methods and happy to explain anything we do. If an agency is evasive about their techniques, that's a red flag. We're an open book.

Question 17

How much of my time is required?

Accepted Answer

Minimal. After an initial discovery call (30-60 minutes), most clients spend 1-2 hours per month reviewing reports and providing feedback. We handle the heavy lifting—that's what you're paying us for. We'll reach out when we need input, but we won't waste your time.

Question 18

Do I need to sign a long-term contract?

Accepted Answer

For one-time services, no contract beyond the project scope. For monthly retainers, we typically recommend a 6-month minimum to see real results, but we offer flexible terms. We'd rather earn your business month after month than lock you into something that doesn't work.

Question 19

Who will I be working with?

Accepted Answer

You'll have a dedicated strategist who knows your business and is your direct point of contact. No call centers, no getting passed around. Your strategist is supported by our full team of specialists (technical SEO, content, link building) but you always have one person who owns your success.

Question 20

How often will we communicate?

Accepted Answer

As often as you'd like. Monthly reports and check-ins are standard. Many clients prefer weekly updates, especially in the early months. We're responsive via email, available for calls, and use project management tools so you always know what's happening.

Frequently Asked Questions

SEO Basics

Timeline & Results

Pricing & Value

Safety & Trust

Working Together

Still Have Questions?