SEO Glossary

The clickable text in a hyperlink that provides context about the linked page's content.

Strategies for improving AI-written content to meet quality standards and rank effectively.

Links from other websites that point to your site, acting as votes of confidence for search engines.

The percentage of people who click on your search result after seeing it in the SERP.

How easily search engine bots can access, read, and index the pages on your website.

A set of specific metrics Google uses to measure user experience: loading, interactivity, and visual stability.

The number of pages search engines will crawl on your site within a given timeframe.

HTML elements that tell search engines which version of a page is the primary one to index.

How recently content was created or updated, a factor Google considers for time-sensitive queries.

The practice of removing or consolidating low-performing content to improve overall site quality.

A score developed by Moz that predicts how well a website will rank on search engine result pages.

Identical or very similar content appearing on multiple URLs, potentially causing ranking issues.

Google's quality guidelines assessing content creators' experience, expertise, authoritativeness, and trustworthiness.

Highlighted answer boxes that appear at the top of Google search results, extracted from web pages.

A free tool from Google that helps businesses manage their online presence across Google Search and Maps.

HTML elements that define headings and subheadings on a page, helping structure content for users and search engines.

The number of times your website appears in search results, regardless of whether users click.

Whether a page can be analyzed and added to a search engine's index for potential ranking.

Links that connect pages within your own website, distributing authority and helping users navigate.

Descriptive text added to images that helps search engines understand visual content and improves accessibility.

The process of finding and analyzing search terms people use to find content, products, or services.

A metric that estimates how hard it would be to rank on the first page for a specific keyword.

The process of researching, analyzing, and selecting the best keywords to target for organic search traffic.

Longer, more specific keyword phrases that typically have lower search volume but higher conversion rates.

The section of Google search results that displays a map and three local business listings.

Online mentions of your business name, address, and phone number on directories, websites, and social platforms.

Optimization strategies focused on improving visibility for location-based searches and Google Maps.

The process of acquiring hyperlinks from other websites to improve search engine rankings and referral traffic.

Latent Semantic Indexing keywords—terms conceptually related to your primary keyword.

Google's practice of primarily using the mobile version of content for indexing and ranking.

An HTML element that provides a brief summary of a webpage, often displayed in search engine results.

Ensuring your business Name, Address, and Phone number are identical across all online directories and platforms.

Visitors who come to your website through unpaid search engine results rather than ads.

An expandable box in Google results showing related questions users frequently search for.

How fast your web pages load, a critical factor for user experience and search rankings.

A Moz metric predicting how well a specific page will rank, based on its backlink profile.

Comprehensive pages covering a broad topic that link to more specific cluster content.

A text file that tells search engine crawlers which pages they can or cannot access on your site.

Web design approach that makes pages render well on all devices and screen sizes.

The practice of optimizing websites to rank higher in search engine results and drive organic traffic.

The underlying goal or purpose behind a user's search query—what they really want to find.

Broad, one to two-word search terms with high volume but intense competition and lower conversion rates.

The average number of times a keyword is searched per month in a given region.

The page displayed by search engines in response to a query, containing organic and paid results.

Structured data code that helps search engines understand and display your content in rich results.

Standardized format for providing information about a page and classifying content for search engines.

Crafting clean, keyword-rich URL slugs that are readable and SEO-friendly.

Optimization focused on topic meaning and context rather than just individual keywords.

The HTML element that specifies the title of a webpage, displayed in search results and browser tabs.

A content strategy organizing pages around central pillar topics with supporting cluster content.

Pages with little valuable content that provide minimal value to users and may hurt rankings.

The format and organization of webpage addresses, affecting both usability and SEO.

A file that lists all important pages on your website to help search engines discover and crawl them.